New Website Shows You How to Clean and Maintain Stainless Steel Grills

New website launch providing latest information and advice about the care and maintenance of Stainless steel grills and outdoor kitchens.

May 12, 2008 – Barry Fienman, inventor, founder and CEO of Restore It Yourself, Inc., announced the launch of a new website at http://www.stainlesssteel-grills.com.

Restore It Yourself, Inc. has recently introduced it's flagship product 'Scratch-B-Gone' to the BBQ industry (http://www.scratch-b-gone.com). "This industry has huge problems with Stainless steel" says Mr. Feinman, "and there hasn't been an effective solution until now. And that's not just what I'm saying; this is what the major manufacturers are telling us!"

"Your outdoor barbecues, grills, and kitchen appliances take a beating from moisture, acid rain, air pollution, excessive heat, corrosive chemicals, not to mention scuffs and scratches from normal usage," says Doug Gore, VP of Sales and Marketing for Restore It Yourself, Inc. "This web site offers the best advice available about the care, cleaning and restoration of your Stainless steel investment."

We aim to provide information and answers to Stainless steel problems that most people don’t know there are answers for. The website has tips and tricks for cleaning Stainless steel grills and outdoor kitchens, and guidelines for proper maintenance that will keep your investment in top shape season after season.

The goal is to help consumers keep their Stainless steel appliances looking like new and to enjoy them season after season by employing the secrets the RIY team has learned in the field, as well as the exciting new technologies they have developed and are making available today to restore and refinish damaged Stainless steel surfaces.

"Many people believe that scratches, chemical stains, burns and scorches cannot be effectively removed from brushed Stainless steel - but they are wrong! " reports Ron Ford, VP of E commerce and Business Development. "This website shows you how you can remove these problems and restore your Stainless steel outdoor cooking appliances to like-new condition quickly and easily. You’ll find before and after photos, video demonstrations, and complete instructions on how to clean and maintain your Stainless steel grills, barbecues and outdoor kitchen appliances, as well as links to other online resources."

Local man's secret potion designed to remove marks from Stainless steel

By Sarah Skidmore

UNION-TRIBUNE STAFF WRITER, July 24, 2005

CARLSBAD – From statues to park plaques, Carlsbad businessman Barry Feinman used to clean and restore everything but the kitchen sink.

Now he's counting on the sink, the stove and the refrigerator to make his company, Restore It Yourself, Inc., a success.

Restore It Yourself, Inc. says its product, Scratch-B-Gone, is the first of its kind. "The stainless steel look has been around for a while, but people complain about fingerprints and scratches," said Brian Leslie, director of stainless steel market development for the Specialty Steel Industry of North America, a trade group. "If this is a good product and it works well, they may have a great idea."

Scratch-B-Gone is a liquid chemical solution used with an abrasive pad," Feinman said. The company is very secretive about its components and how it works, even choosing not to patent the solution out of fear of making the information accessible. The chemist who created the solution is a major investor in the company.

By using the chemical along with one of the abrasive pads in the kit, the company said, consumers can remove scratches and realign the grain of their metal Metal experts and kitchen product vendors said there are currently no products available to remove scratches from stainless steel.

When consumers ask about scratches, experts typically say to live with it or use a light abrasive pad to smooth out the scratch. However, the latter can wear down the metal unevenly or ruin the finish of the metal if done improperly. Some professional services help remove scratches, but it's often less expensive to replace a door or panel than to have it refinished.

Expecting stainless steel to never scratch is like expecting skin to never get a freckle, a spokeswoman for kitchen appliance company Viking said.

"The industry has been void of an answer for this plaguing problem," Feinman said.

Feinman started working in metal restoration 18 years ago, after he burned out on his career as a psychologist's assistant, he said.

An artistic sort, he began restoring sculptures. Then he worked with chemists, finding new venues for their materials to repair damage to stone and metal caused by pollution, water and age.

Eventually, he was working with home builders, fixing damaged metal and granite in new construction. He used the chemical that would eventually become Scratch-B-Gone for two years professionally.